Bonze Lures

About Bonze Lures

Born from a deep passion for game fishing and precision craftsmanship, Bonze Lures delivers world-class trolling lures trusted by professional captains and tournament teams across the globe. Founded by legendary angler Bonze Fleet, each lure is expertly designed and tested to provoke aggressive strikes from the ocean’s apex predators.

Every Bonze lure blends cutting-edge design, premium materials, and years of hands-on experience chasing marlin, tuna, and other pelagic giants. From the calm waters of New Zealand to the offshore hotspots of Hawaii, Australia, and beyond, Bonze Lures are built to perform when it matters most.

Whether you’re chasing records or just the thrill of the strike, Bonze Lures offers unmatched reliability, action, and results—because every detail counts.